talking to antic boutik
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name: jean-christophe serra
store: antic boutik
role: owner/buyer
hometown: nice, france
current city: nice, france
drink: wine and vodka
vice: coffee and cigarettes
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what is your favorite thing about the city you live in…
in the spring, you can head to the beach and go for a swim, or you can go snowboarding since there is still a lot of snow up in the mountains, which are only one hour away. we also have many high cuisine restaurants and the monaco formula 1 grand prix in may.
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when you’re not in the store where can we find you…
i spend time and relax with my son and my wife.
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what are you listening to right now…
echoes of pink floyd (live music at pompeii).
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who’s in your entourage…
people who are working with me at the store, romain, the man who models for our website…my graphic designer, my dj friends, and my friends from the fashion industry with whom i have travelled quite a lot.
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who are you following…
my impulses!
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how do you hear of new brands…
i spend a lot of time on the internet, speak with my friends who also run stores, i talk with some agents whom i have known for quite a long time… and with my graphic designer who is as crazy about shopping as i am.
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what keeps you inspired…
travels, photography, music, cinema, people in the streets, media…
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where do you see yourself in 5 years…
i don’t really know…i have been working in the fashion industry for over 15 years…i don’t think it’s going to stop.
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what makes your store unique…
my selection of brands, which, most of the time, are not the most immediate way to make money, but i like taking risks…also, my store’s design, which has been thought out by my friend davide mosconi, from torino.
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what’s next for your store…
i would like to find a much bigger space for my store, to grow larger, to launch our womenswear collection online, and to have a much bigger office with our very own shooting studio.
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i think wings+horns is…
a brand which provides a complete and meaningful wardrobe, dedicated to every man who enjoys authenticity, and smart and resistant design.
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what’s on your list of things to pick up for yourself this season…
nothing for the time being, since i have already bought everything this month: the new eos 5, a new imac, a pair of virgil cantor folk from visvim, a jacket from engineered garments, and i have just received my westpoint twill olive chino pants this morning, which i had ordered from you a few days ago.
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